Archive for the ‘Outsourcing’ Category

The Amazon Effect — Why You Need A Copywriter

Posted on July 7th, 2008 in Copywriting, Outsourcing | 2 Comments »


Photo by davidciani

Let’s take a quick look at one of the more popular websites of today and see how the power of the written word propelled it to one of the most successful companies today.

Amazon.com

  • Number of visitors: 50.9 million people
  • Revenues for 2007: $14.84 billion

Just from memory, can you remember what Amazon.com looks like? Most people can. Go ahead, picture it.

Now imagine if Amazon looked a little like this:

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To Write or Not to Write Your Own Copy

Posted on July 6th, 2008 in Copywriting, Outsourcing, Product Launch | No Comments »

Tough DecisionsPhoto by wookiewookie

This article was originally posted on Geekpreneur on July 2nd, 2008. Check the original post here.

***

You’re two weeks away from launch date.

You’ve slaved and toiled and labored for months, and now here you are. Finally, with your latest product ready to roll. It could be a book you self-published, it could be a new website for your business, it could be software which took you months to develop. It could be anything, really.

You decided to outsource your web design, and the Indian guy you hired on E-Lance did a surprisingly good job for the $150 you’ve paid him. You snagged a snappy domain name, and now you’re sitting down in front of your laptop to write your salesletter.

Then… Blank.

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