Why Numbers and Instincts Should Guide Your Business Decisions
Posted on July 22nd, 2008 in Business Decisions, Statistics | 1 Comment »
When it comes to making business decisions, I’m a huge fan of giving equal importance to both numbers and instinct.
I thought of launching a blog about my business ideas while I was on the bus home (instinct). Before doing anything about it however, I looked at my statistics before taking any action on my idea (numbers). I’m also testing out several names to guide my decision on the URL and what to name it.
According to the numbers, people are clicking on the business idea category the most (aside from the main page and individual posts, that is). That category edges out every other category and even beats the About page in terms of clicks and visits.
When you’re running an online business, it should be a given that you NEED analytics software, and a great one at that.
Enter Clicky
Clicky is an up-and-coming web analytics software, which apparently are partners with Freewebs, Performancing and BlogFlux. They’re an alternative analytics software apart from others like SiteMeter, StatCounter and the monster-of-a-program Google Analytics.
Some of the ways you can use analytics software to your advantage:
- For blogs, look at which topics are most popular with your readers and cover those more
- Use keywords, sections and categories to determine which products you can offer your customers
- Look for pages that rank for a wide range of keywords, and model your other pages against it
- Find which keywords people are using to find your page and optimize your site for it
Clicky is a wonderful choice for your analytics software and can do all of these for you. In some instances, it’s a smarter option than Google Analytics. Read on to see why.
