The Amazon Effect — Why You Need A Copywriter
Posted by Carlo on July 7th, 2008
Let’s take a quick look at one of the more popular websites of today and see how the power of the written word propelled it to one of the most successful companies today.
Amazon.com
- Number of visitors: 50.9 million people
- Revenues for 2007: $14.84 billion
Just from memory, can you remember what Amazon.com looks like? Most people can. Go ahead, picture it.
Now imagine if Amazon looked a little like this:
For some reason, I am slightly inclined to believe that their numbers wouldn’t be quite the same if this was the case.
Do NOT be cheap. If you have the resources to do so, hire a professional copywriter.
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2 Responses
[...] you have any doubts, maybe reading The Amazon Effect will convince you. But all in all, the decision whether to write your own copy or hire a copywriter [...]
Haha ^^ nice, is there a section to follow the RSS feed