Pocketpreneur has officially been launched.

It’s live and kickin’ at this very moment, so head on over the minty-fresh, brand new blog and have a see for yourself.

How I Chose The Name

If you look at the poll from a couple weeks ago, “Pocketpreneur” received over 50% of the overall votes. In addition to that, I also ran PPC ads on Facebook to test which name would generate the highest click-through rate.

Looking at the click-through rate, “Compact CEO” comes out being a slight winner with a 0.17 CTR (yes, Facebook advertising come with very low click through rates as you can see). I should’ve left the test on for longer to get more accurate data, but I’m quite an impatient man.

Next, I took “Compact CEO” and pitted it against Pocketpreneur.

Pocketpreneur pulled twice as many clicks as Compact CEO did (47 clicks after 77k impressions; Compact CEO would pull approximately 24 clicks at the same amount of impressions).

So if you have to decide on something (such as the name for your next online business, for example), pay-per-click advertising is a relatively cheap way to find out. It’s a great tool to test titles, names, concepts, and even actual products. I’m a firm believer of acting on instinct, but it’s also smart to have numbers backing up your decisions.

How does Pocketpreneur differ from Startup Launchr?

Got sidetracked there for a moment, but here we are again.

It’s quite a simple difference, really. Startup Launchr is dedicated to the execution side of things, while Pocketpreneur is for the business ideas and planning. Both topics are huge beasts, and I felt they both deserved their own dedicated platform (can’t be bad for the branding, either).

So head on over to Pocketpreneur, have a read around the published posts, and subscribe. I’m sure the one-two combination of Startup Launchr and Pocketpreneur won’t disappoint you.